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- Integrating channels to spark hot monthly giving programs
No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. PETA, founded in 1980, is the largest animal rights group in the world with over 3 million members and supporters.
- National Parkinson Foundation celebrates 10,000th Facebook fan
Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans. Each new fan helps NPF give away an Aware in Care kit to people living with Parkinson’s. The kit features tools and information to share with hospital staff during a planned or emergency hospital stay.
- Meet Donordigital: Matt Burghdoff, Senior Account Executive
Matt Burghdoff is Donordigital’s newest Senior Account Executive. Matt joins the team with many years of experience in online fundraising. He previously worked at Grizzard serving a number of nonprofit clients. Prior to that he managed online fundraising activities at Operation Smile.
- Meet Donordigital: Anthony Blair-Borders, Senior Web Designer
Anthony Blair-Border is Donordigital’s web designer, a role that is integral to many of the client projects throughout our agency. Anthony joins the team with many years of experience in advertising, digital design and art.
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- Integrating channels to spark hot monthly giving programs
No doubt, a robust monthly giving program provides many benefits. And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. PETA, founded in 1980, is the largest animal rights group in the world with over 3 million members and supporters.
- National Parkinson Foundation celebrates 10,000th Facebook fan
Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans. Each new fan helps NPF give away an Aware in Care kit to people living with Parkinson’s. The kit features tools and information to share with hospital staff during a planned or emergency hospital stay.
- What integrated marketing means
Successfully integrated campaigns have consistently proved their value -- increasing donor value and loyalty, maximizing revenue, increasing retention, driving conversion throughout donor life cycles, increasing average gift amounts, and so on. But these successes can only be achieved through analysis and strategic planning based on which channels match each campaign.
- Meet Donordigital: Matt Burghdoff, Senior Account Executive
Matt Burghdoff is Donordigital’s newest Senior Account Executive. Matt joins the team with many years of experience in online fundraising. He previously worked at Grizzard serving a number of nonprofit clients. Prior to that he managed online fundraising activities at Operation Smile.
- Excitement around donations by text message fades
This story in The New York Times Bits Blog confirms a belief that we have long suspected at Donordigital, which is that mobile giving is not a reliable ongoing fundraising source, and it potentially weakens other fundraising opportunities when it is not deployed in a manner that includes strong ongoing cultivation activities.