WWF, formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.  The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia.  The goal of the study was to understand how different country offices performed in terms of online activity such as website traffic, email messaging, and online fundraising, and to set some benchmarks for achievement.

We combined data from Google Analytics with online fundraising numbers provided by the country offices to produce a global benchmark report.  We also provided specific critiques and recommendations on online and mobile fundraising to each country office.

Comparing how different countries are impacted by local technology trends was insightful.  There’s wide variability on how social media drives Web traffic in various countries, and how many people access WWF sites from their mobile phones (where India is the leader).

Nick Allen is co-founder and chief strategy officer of Donordigital, the online fundraising, marketing, and advertising company.  Contact: nick@donordigital.com or phone (510) 473-0366.