Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff. Eric joins the agency as Vice President for Digital Strategy and Integrated Services, and Adam as Vice President, opening Donordigital’s new Washington, DC office.
Eric Overman comes to Donordigital from Grizzard Communications, where he built their current digital and interactive practice for nonprofit clients. Previously, Eric led online marketing at Operation Smile, where he launched the organization’s first interactive department, drove direct marketing integration, and initiated its social marketing program. During his tenure, Operation Smile won the Nonprofit of the Year Award from the Direct Marketing Association for excellence in direct marketing creativity and strategy. In 2009, Eric won the American Marketing Association’s Nonprofit Marketer of the Year Award.
Adam Ruff has broad expertise in integrated nonprofit fundraising and political campaigns. He was formerly Vice President of Blueprint Interactive, Vice President of Interactive Marketing at MSHC Partners, and Political Business Manager at Blue State Digital. Most recently his work won a 2011 American Association of Political Consultants “Pollie Award” for the “NO on 23” campaign in California, and in 2010 he was named to the Aristotle Democratic Campaign “Dream Team.”
“Eric and Adam have proven track records in innovative fundraising for nonprofits and political campaigns,” said Dan Doyle, President & CEO of Donordigital. “We are excited that the creative and strategic expertise they bring will enhance our clients’ leadership in the online space.”
“It is a tremendous opportunity to join Donordigital at this time, when online integration and new media fundraising has emerged as a critical component to engaging donors,” Overman said. “Donordigital is committed to presenting innovative creative and strategic online fundraising solutions to their clients, and I look forward to working with the great team already in place and an exciting group of clients.”