Amanda MacCullough is Donordigital’s newest Account Executive and is responsible for day-to-day operations with several of Donordigital’s nonprofit clients including People for the Ethical Treatment of Animals.  Amanda joined the Donordigital team with experience in nonprofit development and fundraising, ranging from grant writing, managing online software-as-a-service vendors, and working with volunteers on third party events. She recently worked at Breastcancer.org.  Donordigital’s blogger-in-chief Michael Stein asked Amanda a few questions.

Michael: Tell us about your recent work at Breastcancer.org.

Amanda: Breastcancer.org is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer and breast health as well as an active and supportive online community.

I had various roles at Breastcancer.org but they all fell under development and fundraising.  Half of my time was spent managing traditional fundraising activities such as writing and editing grant applications and coordinating fundraising events.

The other half of my time was working on our online operations.  I managed content focused on fundraising, implemented various email programs, modified donation forms, and collaborated with supporters who wanted to create their own fundraising page.

Michael: It sounds like you’ve done a lot of work on email messaging.

Amanda: I managed the email calendar for the organization, helping to plan out the communication schedule with its growing audiences. I would write the copy for the development emails, and for all emails (development & otherwise) would update the monthly communications with all the new content and images to feature, then test and send them!  We used the Convio platform for our email messaging.

Michael: Other than email messaging, what Convio tools have you used?

Amanda: I’ve worked with several other components of Convio including TeamRaiser, PageBuilder, and donation forms.

I was the contact for anyone around the world who wanted to utilize the TeamRaiser tool for their event benefitting Breastcancer.org. I connected them to event planning resources, provided info about the organization, and helped them set up their own fundraising page in Convio.

TeamRaiser was also used for a large corporate-sponsored bowling event the organization benefitted from. I worked with a Convio contact to set up customized pages for this, and TeamRaiser was utilized to allow the various company teams to compete in fundraising for this bowling event.

Michael: What’s the most interesting fundraising campaign you’ve worked on?       

Amanda: I’ve helped to organize a bra decorating contest. It was a friend-raiser/fundraiser with a local store. People decorated bras and paid $5 to have it “entered”. They were displayed in the store during the event and judges selected winners to receive gift certificates.  We used the bras for several events after that as unique decorations!