Wednesday night (July 31, 2013) at the annual Direct Marketing Association of Washington conference, Mal Warwick | Donordigital and our clients were recognized for our marketing and fundraising excellence. Together we walked away with a five awards. We won awards in the acquisition, renewal, special appeal, and telephone fundraising categories!
We are honored to share these awards with the Human Rights Campaign, PETA, Ocean Conservancy, Brady Campaign, and Project Bread. For these current and past clients we received the following honors:
Human Rights Campaign – Nonprofit Renewal – HRC Renewal Zero – Silver
PETA – Nonprofit Acquisition – PETA Postcard Acquisition – Silver
Ocean Conservancy – Nonprofit Special Appeal – Guardians Year End – Bronze
Brady Campaign – Nonprofit Appeal TM – TM Conversion Campaign – Silver
Project Bread – Nonprofit Special Appeal – Thanksgiving Appeal – Bronze
Established in 1979, the MAXI (Marketing Award for eXcellence & Innovation) Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six criteria: results, strategy, copy, design/format, production, and innovation.
Congratulations to everyone for this well deserved recognition and great results!
Dan Doyle is the President and CEO of Mal Warwick | Donordigital