While the basic principles of online fundraising aren’t changing fast, the tools and tests of the ways that work are. So it’s really worthwhile to keep up with the cleverest people in the world who are writing about them. Here are 10 sources that can help you raise more money (and avoid some big mistakes). Most are available as email newsletters, RSS feeds, or apps.
- The Agitator. If your organization is cutting its budget and you can only afford one daily email, this is the one! (Just kidding, it’s free.) Tom Belford and Roger Craver consistently find the most important research and campaigns and write passionately about them.
- Mashable, the indispensable mega-site covering social media, includes substantial coverage of nonprofit issues in the “social good” section.
- Beth Kanter. Whether she’s in Beirut or Boston, Beth manages to turn out a daily post which usually contains at least one nugget, if not a complete how-to on a new trend in social networking. Sample: “I had the pleasure of experimenting with a text polling app to find out the composition of the audience and their experience with…how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social… So, while we were waiting, I asked the panelists to take bets….”
- Katya’s Non-Profit Marketing Blog. Katya Andresen, COO of Network for Good, always has useful and provocative ideas on online marketing.
- Kira Marchenese’s Online Communications for Nonprofits. Insights on social media and web usability for nonprofits always has news you can use. In recent posts, Kira, director of Internet communications at Environmental Defense Fund, writes about RFPs and “why most Facebook marketing doesn’t work.”
- Chronicle of Philanthropy’s daily “Philanthropy Today” newsletter. Indispensible coverage of the sector based on the Chronicle’s own excellent stories as well as major media coverage.
- Mark Phillips’ “Queer Ideas.” The head of London’s Bluefrog agency explores what’s working and what’s not from the UK point of view. From a recent post: “Choice is becoming a buzzword in fundraising. But just how important is it? …organisations like Kiva, DonorsChoose and CRUK (with MyProjects) have done rather well by offering people a chance to decide how their donations are used. …But is choice the key factor that lies behind this level of fundraising success?”
- UK Fundraising. A UK version of the Chronicle, this weekly newsletter includes news you can use even if you’ve never heard of the organizations making it. Sample: “As part of its annual Cards for a Cure™ campaign, Hallmark Cards is asking adults and children to declare their love for their mother on an online ‘Mums Wall’, with the most ‘liked’ messages turned into…”