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Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abuses and hard-hitting advocacy work, major companies like Walmart, Safeway, Tim Horton’s and McDonald’s were convinced to introduce sweeping animal welfare policies.

It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means that web designers and technical developers need to focus their efforts to ensure that the assets we craft for their clients are “mobile-first” and fully responsive — meaning they display correctly on screens and devices of all sizes.

Amirah Tyler attended DMAW’s Direct Marketing 101 Course and reports back on the fundamentals of direct marketing, the experience of examining big picture trends, and the pleasure of gaining practical tools for immediate application in her work.