The Donordigital Team

Interested in joining the Donordigital team? Check out our job openings.

Anthony Blair Borders, senior web designer
Anthony is an award-winning creative with a passion for producing clean, intuitive, and cutting-edge design. He has over two decades of experience working as an art director, designer, and creative for both commercial and non-profit sectors with over half of that time devoted strictly to online.

Anthony is the lead creative for all of our clients’ email campaigns, web sites, microsites, landing pages, fundraising sites, widgets, banner ads, and whatever other projects come through our pixelated doors. His primary focus and goal is creating eye-catching, contemporary assets that are user-friendly, mobile-friendly, and drive donations and action.

Anthony bicycles to and from the office daily, voraciously reads books both of the conventional and the comic variety, and spends as much time with his family as possible.
Matt Burghdoff, senior account executive
Based in our DC office, Matt is an Email Marketing and Online Fundraising Strategist at Donordigital. Using his analytical and programmatic skills, he has consistently exceeded expected revenue results for regional, national, and global non-profits while simultaneously generating exponentially higher constituent engagement through strategic email programs.

In addition to his daily responsibilities, he has lead weekly training webinars to help clients with their multi-channel integration strategies and implementation needs, and just recently completed certification in Social Network Analysis through the University of Michigan.
Scott Crowningshield, junior web developer
Scott’s professional experience includes web design, programming and filmmaking and he has worked to raise awareness (and funds) for many social, environmental and non-profit initiatives. He helped tell the story of one man’s journey with ALS for The Patrick O’Brien Foundation, and documented the the bizarre life and travels (and socio-economic implications) of your average t-shirt for Project Repat.

Scott is the newest member of the Donordigital team and is very excited to be supporting the many important causes of Donordigital’s clients.
Dan Doyle, president and creative director
With over 15 years of integrated fundraising and marketing experience, Dan has helped raise more than $200 million for nonprofit organizations nationwide. Prior to joining Donordigital, and its sister company Mal Warwick Associates, he led the national direct marketing program at the Alzheimer’s Association.

As a veteran nonprofit professional, he has managed direct mail, online, major giving, and planned giving fundraising programs. Our clients benefit from Dan’s extensive experience and interest in multi-channel integrated fundraising and advocacy.

Dan has been quoted in several national publications on his fundraising expertise, and is a frequent speaker both in the U.S. and internationally.
Nick Garcia, account executive
Nick brings his background in nonprofit fundraising to the Donordigital team, with experience ranging from event planning to data management and donor relations. In his roles as campaign assistant and event coordinator with City of Hope’s San Francisco development office, he worked on several successful fundraising campaigns benefitting the research and treatment of life-threatening illnesses.

A Bay Area native, Nick graduated with a degree in Business Management from San Francisco State University. He currently resides in Albany and enjoys biking in to work every morning, and back home to his wife and daughter every evening.
Jesse Kelsey, senior web developer
Jesse’s web development experience spans the for- and nonprofit sectors, including work in e-commerce, lead generation, digital signage, and community economic development. He remembers building his first web page when AOL was sending blue cd-roms to every household in the U.S., before the term “broadband” was a twinkle in our eyes.

Jesse is a graduate from The University of Iowa with a degree in Cinema, and holds a Nonprofit Management certificate from California State University, East Bay. He is fond of running and fonder of his two sons, Finn and Liam.
Wendy Marinaccio Husman, senior account executive
Wendy Marinaccio Husman is a consultant with more than 10 years of experience in development. Prior to her work with Donordigital, she served as the Director of Development at Alonzo King LINES Ballet and the Membership Director at the Golden Gate National Parks Conservancy; she also spent a year in Shanghai consulting on email campaigns, database setup and direct mail.

Wendy currently serves as the VP of Membership for the Association of Fundraising Professionals’ Golden Gate Chapter. As a volunteer, she has led the small modern dance organization Double Vision as Managing Director, served as co-chair of the LINES Ballet Extensions young professionals auxiliary, and served on the boards of El Gato Theater Company and the Stanford University Marching Band.

In her spare time Wendy is a drummer, hiker, rock climber, yogi, and knitter. She is currently learning Mandarin.
Amanda MacCullough, account executive
Amanda MacCullough is a fundraising professional with more than 6 years of experience in development, ranging from grant writing, special events, Board campaigns, and direct response. In addition to her work with Donordigital, she has worked with the National Sleep Foundation, Quota International, Breastcancer.org and Boys & Girls Clubs of Philadelphia.

Her first blog post on an intensive multi-channel campaign was re-posted by the Integrated Marketing Advisory Board. A member of the Association for Fundraising Professionals, Amanda also enjoys running, traveling, baking, and is currently learning how to garden.
Eric Overman, vice president for digital strategy and integrated services
With over 15 years of direct response experience, Eric uses his extensive knowledge to help craft the best suite of digital and integrated strategies to meet client needs. He began his nonprofit career with Operation Smile. As Director of Online & Interactive, his efforts at integrated and innovative digital marketing led to Eric being honored as the American Marketing Association’s 2009 Nonprofit Marketer of the Year, as well as contributed to Operation Smile being honored as DMA Nonprofit of the Year in 2008.

Eric received his Bachelor of Arts from the University of Virginia, and holds a Master of Business Administration from The College of William & Mary, Mason School of Business. He has spoken at several industry events including AFP, AMA, DMA and NTEN.
Brett Gerstein, director of search marketing
photo-thumb-brett-2Brett works with Donordigital clients to optimize their web initiatives through search engine optimization and online paid advertising. Brett has over twelve years of experience providing online marketing advice to NGOs, Members of Congress, and for-profits. He has worked at Beaconfire Consulting, Senator Bernie Sanders (I-VT), and The New Israel Fund. He received his Bachelor of Arts in Political Science from SUNY Albany and earned a Masters in International Relations from American University.

He lives in Washington, DC and enjoys playing tennis, biking, and rooting for the Washington Nationals.
Michael Stein, senior account executive
Michael Stein is a veteran nonprofit technology strategist and writer who has worked for the past twenty years at the intersection of marketing and fundraising. His key areas of expertise include online fundraising, email messaging, email list growth, blogging, online content curation, and multi-channel messaging. He has provided strategic counsel to numerous organizations during his professional career including: The William J. Clinton Foundation, Planned Parenthood Federation of America, United Nations Food Program, The James Irvine Foundation, Animal Legal Defense Fund, Ploughshares Fund, Habitat for Humanity International, and the ACLU of Northern California.

With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book “Fundraising on the Internet: Recruiting and Renewing Donors Online.” His opinion and analysis have been featured in numerous media, including The New York Times, The Chronicle of Philanthropy, National Public Radio, and Wired News. When he is not working, Michael serves on the Board of Directors of the One World Futbol Foundation and the East Bay Eclipse Soccer Club. Michael is an avid ocean kayaker, grew up in France and England, and resides in Orinda, California with his wife and two children.
Dawn Stoner, director of analytics & testing
Dawn has worked with Donordigital clients since 2007 to help them increase online revenues with web usability best practices and landing page testing. She has worked with NPR, U.S. Fund for UNICEF, CARE, PETA and others to increase donor conversions on their most highly trafficked landing pages. She is experienced with multivariate and A/B testing techniques and has deep knowledge of web analytics.

Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients.

Prior to her work with Donordigital, Dawn led online marketing projects at Common Knowledge and Care2, and spent six years as an equity analyst for several investment banks.

She received a B.A. from Johns Hopkins and a M.A. from George Washington University.
Mwosi Swenson, vice president of client services
Mwosi has worked in direct response fundraising for the past 15 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation’s most respected environmental, advocacy and political organizations including the Union of Concerned Scientists, PETA and Ocean Conservancy, to name a few. Mwosi’s work in building long-lasting relationships with individual donors through effective direct marketing techniques and precise list segmentation has motivated hundreds of thousands of people to give millions of dollars to worthy causes nationally and around the world.

As the managing director for the firm, Mwosi oversees all of the work with our clients. She provides strategic guidance on integrating fundraising efforts across direct mail, online, and telemarketing channels.
Donordigital helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet for fundraising, advocacy, advertising, and marketing. We provide strategy and implementation to enable organizations to use e-mail, the Web, Facebook, mobile, and other communications to build their constituencies and change the world.

Founded in 1999, Donordigital has raised tens of millions of dollars and recruited millions of new, mostly younger, constituents for our clients. While we focus on online fundraising and marketing, our staff has deep experience in more traditional direct marketing and organizing techniques. Our programs seek to integrate online communications with mail, phone, face-to-face and canvassing, campaigning, house parties, and online and offline events.

Donordigital has built and developed large-scale integrated online fundraising programs at national organizations including The Humane Society of the United States, Habitat for Humanity International, CARE, Catholic Relief Services, Amnesty International USA, the NAACP, Share Our Strength, and American Jewish World Service. We have also worked for the U.S. Fund for UNICEF, National Public Radio, the Smithsonian Institution’s new National Museum for African American History and Culture, PETA and many other large national organizations with complex multichannel direct response programs.

In addition to viral campaigns involving petitions, photo galleries and many other techniques, we have used paid list acquisition, via sites such as Change.org, Care2, chaperoned emails with Web publishers such as Alternet or Sojourners, and cost-per-lead agencies such as Pontiflex. We carefully track the cost of acquiring an opt-in advocate and converting him or her into a donor, so we know which sources merit additional investment.

Donordigital is an expert with Convio, Blackbaud Sphere (Kintera), and Salsa, and has managed many full-service clients who have millions of records in these systems. In addition to using Convio for advocacy and fundraising emails, we have done extensive testing to optimize donation and advocacy pages in Convio and figured out many “work-arounds” to make the tools work better. Current Convio clients include CARE, AmeriCares, Catholic Relief Services, Share Our Strength, and the U.S. Fund for UNICEF.

Donordigital works closely with Target Analytics to produce the donorCentrics™ Collaborative Benchmarking Report on Internet Giving, which provides detailed reporting for a wide range of participants including the Sierra Club, Environmental Defense Fund, the U.S. Fund for UNICEF, The Humane Society of the United States and about two dozen other major national organizations, many of which do advocacy along with fundraising. Feeding America recently joined the program.

In 2008, Donordigital was acquired by Mal Warwick Associates, which had incubated Donordigital in the late 1990s. The merger has increased our abilities to provide truly integrated fundraising using multiple channels—online, direct mail, telemarketing and mobile—to increase donor response and retention.