We are a 2014 B Corp Best for the World recipient

bftw-2014-logo-lgI am proud to announce that our sister company was recently named a “2014 B Corp Best for the World” recipient.

We are being recognized by the nonprofit B Lab (an independent certifier for B Corps around the world) for creating the most positive, overall social and environmental impact.

Our company ranked in the top 10% of all Certified B Corporations on their Impact Assessment, a comprehensive assessment of a company’s impact on its employees, community, and the environment.

We are in great company alongside 92 honorees from 15 countries.

Thank you to all our employees, partners and clients for helping us succeed in walking our talk.

photo-thumbnail-danDan Doyle is the President and Creative Director at Mal Warwick | Donordigital, the online fundraising, marketing, and advertising company.

Announcing the 2014 IMAB Integrated Marketing Award winners

On Friday, March 14 at NTEN’s 2014 Nonprofit Technology Conference, the Integrated Marketing Advisory Board (IMAB) announced the winners of its third annual Integrated Marketing Awards. The Integrated Marketing Awards recognize nonprofit organizations showing exemplary leadership in the area of integrated marketing. We congratulate this year’s winners, who exemplify the sector’s successful use of integrated, multi-channel marketing campaigns or programs.


This year’s winners by category:

The Donor

Montgomery Area Food Bank, won in the category of The Donor for demonstrating how an integrated marketing campaign or program had an impact on donor satisfaction and the donor experience. The organization focuses on programs as part of its marketing plan to encourage donor engagement and overall support of its programs.

The Organization

league-of-women-voters-usThe League of Women Voters of the United States, a nonpartisan political organization that encourages informed and active participation in government, won in the category of The Organization, demonstrating how an effort across the organization aligned strategy, structure, culture, or skills to impact the organization’s ability to integrate its marketing efforts. The organizations created a successful broad-based marketing campaign involving all departments within the organization.

The Practice

the-redwood-logoThe Redwood, a Toronto-based shelter for women and children who have fled abusive situations, won in the category of The Practice for sharing its real world case study highlighting best practices in the field of integrated marketing. The organization used a variety of technologies and promoted its Safe Haven Store across multiple channels for stellar results.

The IMAB is privileged to honor these organizations that are demonstrating best practices in integrated marketing. We’ll feature case studies from these organizations in future posts, so stay tuned to the IMAB blog for more details!

photo-thumbnail-ericEric Overman is the Vice President for Digital Strategy and Integrated Services at Donordigital, the online fundraising, marketing, and advertising company.

YOU can turn your email capture device into a Facebook app

chfUsing our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app. This will allow you to gather email signups where your prospective constituents already are—and even target them with an inexpensive Facebook ad campaign.

We’ll use the example of our client Children’s Health Fund, and their Speak Up For Kids Facebook app. CHF uses Blackbaud Luminate, and Donordigital created their original email capture petition using the Luminate Survey module. These instructions will work for any email capture tool with both a secure and non-secure URL. Here we go!

Step One: Prepare your email capture device

  1. Prepare your email capture tool/Luminate survey in whichever system your organization uses.
  2. You’ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you’ve created).

Here are step-by-step instructions for Blackbaud Luminate users:

  • Edit the survey you would like to turn into a Facebook app
  • Ensure that the “Yes, make this a secure survey” box is checked under “Survey Security.”
  • Click “Publish Survey” in the left-hand navigation. On this screen, you should see the “Survey URL.” Copy this to include in your new FB App Settings. This will be the non-secure url, which looks like this for our CHF example: http://chf.childrenshealthfund.org/site/Survey?ACTION_REQUIRED=URI_ACTION_USER_REQUESTS&SURVEY_ ID=2700
  • Visit the non-secure survey in a web browser. The Convio system will redirect to the secure version. Copy the secure version of the url to use in the new FB App settings. It looks like this for CHF: https://secure2.convio.net/chf/site/SSurvey?ACTION_REQUIRED=URI_ACTION_USER_REQUESTS&SURVEY_ ID=2700

Step Two: Register for a Facebook Developer Account and Create a New App

  1. Have a Facebook account. (You know you already do.) Log in.
  2. Become an admin for your nonprofit’s FB page, if you aren’t already.
  3. Go here: https://developers.facebook.com/apps
  4. Register for the Developer App
  5. Upon confirmation, etc., go to Apps > Create a New App
  6. Fill out the pop-up and click Create App.
    Display name: The app’s title
    Namespace: This will become the vanity URL
    Select “Apps for Pages” as the Category (this means the app will live on your org’s Facebook page).
  7. You should now be on the “Dashboard” view of your new app. The remaining setup for your new FB app will happen in the Settings menu.

Step Three: Configure Your App In Facebook

  1. Go to “Settings” in the left-hand navigation
  2. You have two app domains. Enter your org’s website URL without the http://www (for example, childrenshealthfund.org). Hit return. In the same field, add the first portion of your secure website URL (for many of you, it will be secure2.convio.net). Hit return.
  3. Click “Add Platform,” and choose “App on Facebook”
  4. Paste the non-secure URL to the “Canvas URL” field
  5. Paste the secure URL to the “Secure Canvas URL” field
  6. Click the “Add Platform” button again, and this time, add “Page Tab”
  7. Configure the page tab info. In the case of CHF, our Page Tab Name is “Speak Up For Kids,” the Page Tab URL is the non-secure version URL of the Luminate survey, and the Secure Page Tab URL is the secure version URL of the Luminate survey. Add an image that will display for the page tab on your org’s Facebook page.

Step Four: Add the new Facebook App as a Tab on Your Org’s Facebook page

  1. Ensure you are logged in as an admin to your org’s FB.
  2. In order to add the new app to your org’s Facebook page, you’ll need to replace a couple of URL parameters and visit an amended version of this URL: https://www.facebook.com/dialog/pagetab?app_id=YOUR_ APP_ID&next=YOUR_URL
  3. Replace “YOUR_APP_ID” with the App ID of your new FB App, which can be found in the “Settings” section of your new FB App. Replace “YOUR_URL” with the Canvas URL of your new FB App, which can be found in the “Settings” section of your new FB App, under App on Facebook — Canvas Page.
  4. Choose your org’s Facebook page in the drop-down on the “Add Page Tab” pop-up box that will appear.
  5. Your app is now magically connected to your org’s FB page.
  6. As a page admin, you can now re-order your org’s tabs.

For more documentation on developing Facebook Apps, visit: https://developers.facebook.com/docs.

Walking through these steps will enable you to DIY your app. And if you’d like to do something more involved, or if you’d like some strategy consulting help, you’re always free to contact us at Donordigital.

Wendy Marinaccio Husman is a Senior Account Executive with Donordigital. Jesse Kelsey is Senior Developer with Donordigital. Call us if you need help or advice! Donordigital helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet for fundraising, advocacy, advertising, and marketing. We provide strategy and implementation to enable organizations to use e-mail, the Web, Facebook, mobile, and other communications to build their constituencies and change the world. 

Integrated Fundraising: The Good, the Bad & the Ugly

secret-shopper-cover-largeWe’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly.

At Mal Warwick | Donordigital, we implement direct response programs that focus on integrated donor solicitation, cultivation and stewardship across multiple channels.

In an effort to learn more about what others are doing, we studied sixteen major nonprofit organizations to give us a snapshot of what some of today’s leading charities are doing.

For six months in 2013, we tracked all interactions with these organizations through direct mail, online and telephone. Our goal was to observe how some of America’s most notable charities are integrating their donor communications across multiple channels.

Most organizations we studied did integrate new online donors into other channels—most notably direct mail. Although we received contacts through multiple channels, the communications rarely appeared to be integrated. And for some organizations, the cross-channel conversion efforts took shockingly long.

Download the white paper >>

Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

ntc-logoWe’re excited to be returning to the Nonprofit Technology Conference (NTC), organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Mal Warwick | Donordigital staff are participating in five different sessions:

photo-thumbnail-mwosiVice President Mwosi Swenson will be speaking at:
DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns
Thursday, March 13, 10:30 am – 12:00 pm

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you’ll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns
Thursday, March 13, 10:30am – 12:00pm

This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what’s new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Online Testing – Practical Insights & Lessons Learned
Friday, March 14, 10:30am – 12:00pm

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test. In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn’t working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts. What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

photo-thumbnail-anthonySenior Web Designer Anthony Blair-Borders will be speaking at:
Start at the Start: Using Storyboards, Wireframes, and Mood Boards
Friday, March 14, 1:30pm – 3:00pm

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

photo-thumbnail-wendySenior Account Executive Wendy Marinaccio Husman will be speaking at:
Digital Marketing That Gets Results: 30 Ideas You Can Use Monday Morning
Saturday, March 15, 1:30 pm – 3:30 pm

Learn more about trends and opportunities around social media tools and digital marketing big ideas. Join our experts and learn about tools that exemplify the latest innovations that get results first thing Monday morning. This session is for audiences of all types who want to gear up their digital marketing plans with Big Ideas. Attendees will walk away with: 1) Up to 30 ideas that you can use out of the box; 2) A look at Facebook, LinkedIn, and Twitter and how you can ramp up those channels; 3) and a plan that will help guide your digital marketing strategy.

Raise more money online with a great headline

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue). Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year.

That’s starting to sound like real money!

While there aren’t many page elements that can have such a massive impact on visitor behavior, the headline is one of them.

Marketing legend David Ogilvy once remarked that 5 times as many people read headlines as page copy. He was talking about print advertising, but the same applies to web pages. And we know from research by web usability expert Jakob Nielsen that few web users bother to read much on a page beyond the headline.

This is why donation page headlines have such a huge impact on user behavior—and in turn the conversion rate. They are crucial to expressing your organization’s value proposition—and convincing the prospect to keep moving down the page.

Figuring out which headlines motivate best is critical if you want to improve your conversion rate. And getting the answer is easy with A/B testing.

What can we learn from headline testing?

The objective in headline testing is simple. We want to figure out which appeal prompts the greatest number of visitors to a page to complete a specific call to action, such as making a donation, signing up for an email list, or any other measurable conversion goal.

The fact that so many nonprofits still feature donation page headlines with no benefit whatsoever—just an “ask”, e.g. “Donate Now”, “Make a Contribution” or something similar—means there’s an awful lot of low hanging fruit out there.

How to write headlines that convert

Headlines that convert well follow these simple rules. They are:

  1.  Specific & interesting enough to grab the reader’s attention
  2. Express a benefit that’s relevant to the reader’s self interest or social interest
  3. Clear about what you can do on the page
  4. Believable

When writing a headline, try to choose words that can trigger an emotional response in the reader. Avoid headlines that are overly clever or difficult to understand at first glance. At the same time, try not to play it too safe (and boring). Tapping into the interests already present in readers’ minds is key.

In terms of structure, there are two proven techniques for crafting an effective headline appeal. In the first approach, the benefit (to the prospect or your social mission, not to your organization) is presented before the “ask” or call-to-action (CTA). The idea is to get the reader’s attention by appealing to their self interest before you tell them what they must do to satisfy it.

In the second approach (commonly employed by commercial marketers) your aim is to intensify a problem before pitching the solution. It’s based on the methodology of “solution selling”, where the sales professional first seeks to identify the customer’s pain, and only then attempts to address it with their product/service (framed as the “solution”).

For a nonprofit using a solution selling approach, this means expressing why your work is vital (what horrific problem are you working on?) before presenting the call-to-action. This formula can be effective because it helps the prospect quickly connect your offer’s relevance to their needs.

To illustrate these concepts in action, we conducted a headline test recently with our client Americares, the emergency response and global health organization. We developed a specific and tangible benefit-oriented headline & subhead featuring the CTA to compete against their more general benefit + CTA headline, and ran it as an A/B split test.

The two sets of creative are shown below.

IMAGE 1: Control (click to enlarge):

Control headline_snippet

IMAGE 2: Challenger (click to enlarge):

Challenger headline_snippet

The result was nothing short of stunning. The challenger page—with more specific and relevant headline followed by CTA subhead—converted 50% more donors than the control page. Results were significant at a 91% confidence level.

Importantly, similar language to the winning page headline was also featured in an ask on the site’s homepage. Because the homepage drives a substantial amount of traffic to the transaction page we tested, continuity in messaging at each step of the conversion funnel no doubt also played a role in the outcome.

A 50% lift is somewhat rare for a single test. But headline tests in my experience often produce a significant result (either positive or negative) and with it, important insights about audience preferences.

It may take you multiple tests to uncover an appeal that strongly motivates your audience and provides a significant conversion rate lift, but it’s well worth the time and effort given the upside potential.

dawnDawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Dawn speaks regularly about testing and optimization at industry conferences and publishes papers highlighting what’s working and not working with our testing clients.

Online tax receipt portal scores for AmeriCares

AMC Tax Portal Receipt PageThe AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.

The campaign was launched in December 2013, with an email to donors to notify them that they could download their year-end tax receipt. The email contained their login information and a link to the tax receipt portal. AmeriCares provided this value-added service to their donors to make getting the tax benefits from their support as easy as possible.  Donors log in to access their printable donation receipt(s).  Once inside the Tax Receipt Portal, they are also shown the impact of their gift and the ability to make an additional donation.

Once the donor enters the portal, they are greeted with a “Thank You for Donating” message which includes three main accomplishments that AmeriCares achieved in 2013 thanks to their support, coupled with a donate button which spurred additional year-end giving.

The campaign is designed to increase donor engagement, and improve both retention and the long-term value of the donor to AmeriCares.  Rating systems on sites that use this tool have revealed that donors truly view this  as a value added service.

At Donordigital, we encourage all our organizational clients to deploy an online tax receipt portal to improve their year-round fundraising performance.

photo-thumbnail-nick-garciaNick Garcia is an Account Executive at Donordigital, the online fundraising, marketing, and advertising company.

No Kid Hungry online fundraising campaign focuses on donation impact

kid-2In November 2013, No Kid Hungry and Donordigital collaborated on an interactive online fundraising campaign designed to help donors feel more connected with the impact of their gift. The mission of No Kid Hungry is to end childhood hunger in America, and Thanksgiving is a prescient time of year to spread awareness of their work and inspire people to join “Team No Kid Hungry.”

The campaign was promoted through an email series to No Kid Hungry’s house file of half-a-million usable email addresses, and posts to the No Kid Hungry Facebook and Twitter feeds. The email series was mobile-optimized.

When people clicked through to the landing page, they saw a large, partially obscured image of a child served by No Kid Hungry. The bottom half of the page was a donation form with a two-column-plus-sidebar design that we tested into as a result of 2 rounds of multi-variant optimization testing in 2013.

Upon making a donation on that page, the “tiles” obstructing the image of the child would peel off, revealing an adorable, happy, well-fed kid. We aimed to create an experience for the donor that would be delightful—immediately displaying the impact of their donation.

All the photos used in the campaign were images of children touched by the work of No Kid Hungry. In addition, once the child’s image was revealed, we would share the story of that child and their family, and the No Kid Hungry programs that helped them.

SOS_Tiles-ThankYouPage_Alternate_1aOn the “thank-you” or “confirmation” page, the donor saw prominent social sharing buttons in order to share the image and story with their friends and family on Facebook, Twitter, Pinterest, and by email. In addition, we sent a message as part of the email series that brought people to a page with images, stories and social sharing opportunities for all the children in the campaign.

This campaign was also bolstered by celebrity support and a challenge match. No Kid Hungry’s national spokesperson Jeff Bridges signed two of the messages in the email series, telling stories of individual children helped by No Kid Hungry and incorporating an image of him with one of No Kid Hungry’s young clients. Additionally, one of the messages that dropped around Thanksgiving included a challenge match from Tork Foods.

Because this campaign was a departure from No Kid Hungry’s usual donation requests, we kept even closer tabs on the campaign metrics. The Thanksgiving campaign converted better than the typical donation form during the month of November. We believe that this is because it was unusual and special (an effect that would wear off if it became typical).

This campaign was a success in part because of No Kid Hungry’s wealth of images of adorable children the organization has helped and stories of those kids and their families. No Kid Hungry conducted several trips to work sites across the country in 2013 to gather these, and it was important to us to share authentic stories from people on the ground who have been touched by their work.

P.S. You can read more about how Donordigital created this innovative fundraising tool in this blog post by Junior Web Developer Nick Robitaille.

photo-thumbnail-wendyWendy Marinaccio Husman is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company.

Building an innovative fundraising tool for No Kid Hungry

Screen Shot 2014-01-28 at 8.45.02 AMThe Developer Team at Donordigital is called on regularly to build innovative fundraising tools for its nonprofit clients, who are constantly seeking new ways to engage supporters and making giving fun and easy.  A recent project for our client No Kid Hungry called on us to make creative use of custom JavaScript and jQuery functions as well as working with the Blackbaud Luminate API, and to convert all these tools into an innovate “image tile” user experience for the donor.

After strategizing with our internal project team, we determined the best way to assemble the various tools at our disposal:

  1. Get campaign dollar amount raised through the Blackbaud Luminate API.
  2. Convert these dollars to a control number to establish what content to serve to donors.
  3. Use JavaScript functions to create tiled images to overlay the header image of the donation page.
  4. Animate those tiled blocks with jQuery on the thank you page, revealing the image underneath.
  5. More JavaScript writes the HTML for a Gallery of the past images from the campaign, and their social icons.

First we used some of the Blackbaud Luminate API to get the dollar amount raised so far by the campaign. Originally the idea was for the number of starting tiles on the image to get progressively smaller as we raised more money. Then when the last one was revealed, the child’s image would be unlocked, and a new image with a different child would be the new background. Even though this idea wasn’t used in the final product, and we chose to update the pictures manually, the functionality that I built made this updating process much easier. Instead of rewriting a bunch of HTML, I would update one JavaScript variable, and the code would take care of the rest.

The tiles themselves are all generated by a JavaScript function. Instead of cutting up the image into a bunch of boxes, we loaded the whole image once on pageload, and then used a mapping algorithm to set sections of it as the background image of each box. Again, this came in handy when the overlay image changed in production a few times. We didn’t have to waste time cutting up a new image each time there was a change.

For the animation, we tested a bunch of different options, but in the end I used jQuery’s .animate() function. It’s a little heavier on memory use compared to other functions in the jQuery library, but the trade off of a clean final product was worth the extra load. The function that fires the animation selects boxes at random, so users get a different feel each time. It can also tell when the box is close to the image border, which keeps the animation from flying off the page.

Lastly, at the bottom of the page, I wrote up a framework for all the images to be shared once they were ‘unlocked’ by donations. More JavaScript was implemented here, controlled by that dollars raised amount we got from the campaign. Again, I didn’t end up using that variable in the final product, but having the framework already built made updating the page a breeze once the campaign was underway.

nick_robitailleNick Robitaille is a Junior Web Developer at Donordigital.

How to Customize Blackbaud TeamRaiser to Run Successful Events

I just finished building out another instance of a Blackbaud TeamRaiser event with one of our amazing clients, Children’s Health Fund. If you are a seasoned veteran of using TeamRaiser, you may notice something different about this TeamRaiser event: it doesn’t look like a regular Blackbaud TeamRaiser event because we implemented some complex redesigns of the user-experience and the functionality.

Let me explain.

We had some objectives for this event that the TeamRaiser tool doesn’t offer out of the box. TeamRaiser is a great system that enables organizations to raise money for worthy causes. We had a few additional requirements, such as:

  • Reduce the number of registration steps for participants
  • Ensure that the full site is mobile responsive
  • Enable participants to easily create shortcut urls during registration, and
  • Make dynamic social sharing easily available throughout.

In addition, we wanted the focus of this event to be directed more toward enlisting constituents in the cause of providing health care to vulnerable children rather than subjecting fundraisers to the limitations of TeamRaiser.

Here is a closer look at a handful of items that helped us to meet our objectives:

Multiple Steps for Blackbaud, One Giant Leap for Fundraisers

We all fill out forms online. There’s nothing too exciting about that process. Many good sites have realized (through testing and good ol’ common sense) that users want to get from point A to point B in as few steps as possible. Amazon “1-Click Ordering” is one example.

It is well-established that having fewer pages, fewer form fields, and fewer clicks when a web visitor is making a transaction will increase conversion rates. And we all want more conversions.

Thus, one of our objectives in building this TeamRaiser event was to decrease the number of things that our prospective fundraisers need to do in order to participate in our event.

Below is a quick breakdown of a typical TeamRaiser registration process compared with a Children’s Health Fund TeamRaiser registration process. (Both of these registrations are examples of an individual registration.)

Standard TeamRaiser Reg. Process* Children’s Health Fund TeamRaiser Reg. Process
  1. Greeting Page
  2. Register as an Individual
  3. New/Returning User
  4. Participation Options
  5. Registration Page (20+ fields)
  6. Registration Summary
  7. Thanks for Registering
  1. Landing Page
  2. Get Started (3 fields + 2 checkboxes)
  3. Details
  4. Thank You (doubles as donation form)

*NOTE: this example does not cover for the user making a donation during registration, which adds a couple of steps.

Hopefully it’s clear, from the comparison above, how conversions will improve.

A Search for Every Occasion

We made extensive use of the TeamRaiser API in this TeamRaiser build. This facilitated many of our objectives, such as reducing the number of registration steps, ensuring that responsive code worked more seamlessly to make the site look better on smartphones, etc.

One of the uses, which is an easier method to get started on when developing with the API (getParticipants), helped us accomplish a variety of things: customize our TeamRaiser search page; account for some conditional uses, such as changing how the search page functions if a participant is looking to join a team vs. looking to donate; and generally simplify the user experience.

Screenshots of the customized search page on an iPhone.

Screenshots of the customized search page on an iPhone.

Freshen Up and Simplify the Participant Center

Below are two examples of how a Participant Center may appear to a newly-converted participant to your organization’s TeamRaiser event:

"Out-of-the-box" Blackbaud TeamRaiser Participant Center

“Out-of-the-box” Blackbaud TeamRaiser Participant Center

Blackbaud TeamRaiser Participant Center with some front-end design polish

Blackbaud TeamRaiser Participant Center with some front-end design polish

I encourage anyone embarking on a new TeamRaiser development project to stand back and become a participant first. Participants want to help your cause. Thinking about how the process can be simplified for your willing participants will result in stronger recruitment and more money raised.