Join us at #16NTC for two great sessions & a party!

The Nonprofit Technology Conference is heading to San Jose, California, this year, and our team will be there to share, learn, mingle and party.

Our team will be presenting at two sessions:

Is That Your Donor? Or Mine? Measuring Performance in a Multichannel Environment
Friday, March 25
10:30 am — 12:00 pm
Room 210F

Join Mal Warwick | Donordigital President & CEO Mwosi Swenson, Director of Analytics Peter Schoewe, and Steve Kehrli, Development Director at People for the Ethical Treatment of Animals, as they discuss the challenges of monitoring channel and cross-channel performance.  In this hands-on session, we’ll will review guidelines, benchmarks, and actual reports for monitoring overall program success, and share some real-life examples from PETA’s multifaceted direct response program.  More Info >>

Use the News: How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission
Friday, March 25
1:30 pm – 3:00 pm
Room 210E

Join Mal Warwick | Donordigital Senior Account Executive Wendy Husman and Whitney Broadwell, Senior Resource Development Officer at International Medical Corps, as they discuss how harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. In this hands-on session, you’ll learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events into more supporters for your organization.  More Info >>

Do You Know the Way to San Jose?
COME PARTY WITH US AT #16NTC
Thursday, March 24
8:00 pm — 11:00 pm
Mezcal Mexican Restaurant and Bar
25 W. San Fernando, San Jose

We may not have the likes of Dionne Warwick to show us the way to San Jose, but your online roadmap can be found with the talents of the Mal Warwick | Donordigital team from 8pm to 11 at Mezcal. Your NTC Badge gets you a taste of Mezcal’s authentic Oaxacan cuisine and a sip of our signature Mal-garitas. You’ve got lots of friends in San Jose, make sure to stop by and see us!

Growing your sustainer program

Mal Warwick | Donordigital Senior Account Executive Wendy Marinaccio Husman joined forces with Jeanne Horne of Share Our Strength, to present a dynamic session on “Growing Your Sustainer Program” at Blackbaud’s BBCON 2015 in Austin in October.

The session covered numerous facets of growing a sustainer program with a discussion of strategies for retention, stewardship, and upgrades. Wendy and Jeanne outlined No Kid Hungry’s multichannel promotion of monthly giving, with efforts spanning email, online advertising, social, direct mail, and telemarketing. They provided exclusive examples for how to improve retention, create a communications calendar for monthly donors, and more.

Here are the presentation slides:

Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

Mwosi Swenson, President and CEO

Mwosi Swenson, President and CEO

Washington, DC and Berkeley, CA — September 21, 2015

Mal Warwick | Donordigital, a leader in integrated fundraising, advocacy, and marketing for the nonprofit sector, announced today the appointment of Mwosi Swenson as President and CEO.

After over a decade of leadership, current President and CEO Dan Doyle leaves the agency in the strongest position it has ever been. He will provide ongoing transition counsel through the end of the year.

Mwosi, most recently Senior Vice President of Mal Warwick | Donordigital, began at the agency 21 years ago. In her long career with the company, she has rapidly moved up the ladder, meeting every new challenge with great skill. Mwosi has provided expert fundraising strategy and oversight for some of the nation’s most respected environmental, advocacy, and political organizations. A decade ago she launched the agency’s digital fundraising division and in 2008 took the helm of Donordigital, the online fundraising firm acquired to support the agency’s move into integrated fundraising. Under her leadership, the agency now provides premier integrated fundraising services for the majority of our clients. Mwosi is widely recognized for her leadership in integrated fundraising and her strategic thinking, and is often called upon to speak at industry conferences.

Dan Doyle noted, “I have every confidence Mwosi will build on all that we have accomplished together. My years with the agency have been incredibly exciting, and now that our Board of Directors is willing to make the transition to new leadership, I am in a great position to leave. I’m proud of our many achievements, and Mwosi and the agency are perfectly poised to rise to even greater heights.”

Founder and Board Chair Mal Warwick added, “This is an exciting time for our agency. Dan has done a brilliant job introducing professional management procedures, building the best fundraising team in the industry, leading our merger with Donordigital, expanding the business to Washington, DC, and attracting more and bigger clients, including some of the most notable organizations in the nonprofit world. For some time now Dan has been assigning key responsibility to other members of the team so that this transition can take place smoothly. He leaves the company in the most capable hands with Mwosi.”

For more information contact:

Mwosi Swenson, President and CEO, 510-225-0403 or mwosi@malwarwick.com

Donordigital Heads to #15NTC

ntc-logo-1Many of our staff will be traveling to Austin on March 4-6, for this year’s Nonprofit Technology Conference which is organized each year by NTEN, the Nonprofit Technology Network. With over 100 sessions about the latest trends in nonprofit technology, we’re excited to dive into this annual festival of educational experiences, networking, and the legendary parties.

Several of our staff will be participation in breakout sessions:

Wednesday, March 4 at 10:30 am
Play it again, Sam: Monthly Giving Programs for Sustaining Donations ‘As Time Goes By’
Wendy Marinaccio Husman, Senior Account Executive, Donordigital
will be presenting with Jeanne Horne, Senior Manager, Digital Communications, Share Our Strength.
This is a must-attend session to gather ideas for growing your monthly giving program as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.

Friday, March 6 at 10:30 am
What Has Your Donation Page Done for You Lately? Testing, Optimization & Best Practices
With Mwosi Swenson, Vice President, Donordigital
We’ll do a review of the tools, technology and methodology needed for effective testing and then dive into best practices and real testing results – things you’d expect, things that you need to know, and things that surprised us all!

bar96-logoThursday Night Progressive Party: Party Like It’s 1996
And speaking of parties, we’ll be hosting one of the Thursday night Progressive Parties and you’re invited to join us to “Party Like It’s 1996”. In 1996, we literally wrote the book on online fundraising … since then, online engagement has certainly evolved! But, for one night only, join the fundraising team from Donordigital for a ‘90s throwback, from 8pm to midnight at Bar 96 (96 Rainey Street). Come meet, socialize, and reminisce about the founding days of fundraising on the Internet with your fellow NTC techies. Don’t forget your NTC Badge for street tacos and drinks, including a taste of our signature e-Martini. Learn more about the #15NTC Progressive Parties.

Use our sample email communications calendar

UPDATE on July 18: Read Wendy’s latest article – Three online strategies to improve a monthly donor sustainer program

Keeping tabs on upcoming email communications and segmented audiences can be difficult. Donordigital uses a simple spreadsheet to help clients plan their messaging and track which audiences are receiving each email.

We invite you to download this sample email communications calendar to use as a template for your own planning. Use our calendar to help ensure you’re on top of your messaging. It’s also a useful tool to visualize the message stream each of your key audiences is receiving, particularly your monthly donors, major donors, integrated groups of constituents who are receiving messaging in other channels, and VIPs (board members, corporate sponsors, or whoever is a VIP for your organization). Often these groups are receiving too much or too little messaging.

We hope this tool is helpful for you. You can download it by clicking here: Sample Email Communications Calendar

P.S. Come back next week for an overview of my 2014 Bridge Conference session on monthly giving with Jeanne Horne of Share Our Strength. The slide deck for Play it again, Sam: Monthly giving programs for sustaining donations ‘As Time Goes By’ is available on Slideshare.

photo-thumbnail-wendy Wendy Marinaccio Husman is a Senior Account Executive at Donordigital, the  online fundraising, marketing, and advertising company.

We are a 2014 B Corp Best for the World recipient

bftw-2014-logo-lgI am proud to announce that our sister company was recently named a “2014 B Corp Best for the World” recipient.

We are being recognized by the nonprofit B Lab (an independent certifier for B Corps around the world) for creating the most positive, overall social and environmental impact.

Our company ranked in the top 10% of all Certified B Corporations on their Impact Assessment, a comprehensive assessment of a company’s impact on its employees, community, and the environment.

We are in great company alongside 92 honorees from 15 countries.

Thank you to all our employees, partners and clients for helping us succeed in walking our talk.

photo-thumbnail-danDan Doyle is the President and Creative Director at Mal Warwick | Donordigital, the online fundraising, marketing, and advertising company.

Integrated Fundraising: The Good, the Bad & the Ugly

secret-shopper-cover-largeWe’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly.

At Mal Warwick | Donordigital, we implement direct response programs that focus on integrated donor solicitation, cultivation and stewardship across multiple channels.

In an effort to learn more about what others are doing, we studied sixteen major nonprofit organizations to give us a snapshot of what some of today’s leading charities are doing.

For six months in 2013, we tracked all interactions with these organizations through direct mail, online and telephone. Our goal was to observe how some of America’s most notable charities are integrating their donor communications across multiple channels.

Most organizations we studied did integrate new online donors into other channels—most notably direct mail. Although we received contacts through multiple channels, the communications rarely appeared to be integrated. And for some organizations, the cross-channel conversion efforts took shockingly long.

Download the white paper >>

Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

ntc-logoWe’re excited to be returning to the Nonprofit Technology Conference (NTC), organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Mal Warwick | Donordigital staff are participating in five different sessions:

photo-thumbnail-mwosiVice President Mwosi Swenson will be speaking at:
DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns
Thursday, March 13, 10:30 am – 12:00 pm

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you’ll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns
Thursday, March 13, 10:30am – 12:00pm

This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what’s new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Online Testing – Practical Insights & Lessons Learned
Friday, March 14, 10:30am – 12:00pm

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test. In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn’t working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts. What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

photo-thumbnail-anthonySenior Web Designer Anthony Blair-Borders will be speaking at:
Start at the Start: Using Storyboards, Wireframes, and Mood Boards
Friday, March 14, 1:30pm – 3:00pm

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

photo-thumbnail-wendySenior Account Executive Wendy Marinaccio Husman will be speaking at:
Digital Marketing That Gets Results: 30 Ideas You Can Use Monday Morning
Saturday, March 15, 1:30 pm – 3:30 pm

Learn more about trends and opportunities around social media tools and digital marketing big ideas. Join our experts and learn about tools that exemplify the latest innovations that get results first thing Monday morning. This session is for audiences of all types who want to gear up their digital marketing plans with Big Ideas. Attendees will walk away with: 1) Up to 30 ideas that you can use out of the box; 2) A look at Facebook, LinkedIn, and Twitter and how you can ramp up those channels; 3) and a plan that will help guide your digital marketing strategy.

Typhoon Haiyan spurs humanitarian and fundraising response

Philippines Typhoon HaiyanThe super typhoon that struck the Philippines on November 8th is believed to be the most powerful storm on record to make landfall, damaging more than 16 million homes and causing over 6,000 deaths. The humanitarian and fundraising response around the world was immediate.

Two Donordigital clients sprung into action to raise money online from their supporters to fund urgent humanitarian campaigns in the Philippines and the region.

AmeriCares and International Medical Corps closely followed the news of the approaching storm. Within hours of landfall, both organizations sent out email appeals to their supporters, providing news of their humanitarian response and asking for financial support. Speed of communications requesting donations is critical as a means to engage potential supporters, particularly during a time of very high media coverage of unfolding events on the ground. Additional email updates were sent over the following weeks, keeping supporters informed and encouraging additional donations in support of emergency relief efforts.

To increase the fundraising response of email appeals, two other tactics were used. One tactic was resending one of the appeals to email subscribers that did not open a message (“non-openers”). Another tactic was to introduce a match, which encouraged supporters to make a gift and also encouraged larger gifts. Due to the scale of the humanitarian disaster in the Philippines, both organizations used their messaging opportunities to distinguish their emergency response from other organizations by focusing on their unique response role. AmeriCares focused on its efforts to provide medical supplies to an established network of local clinics, while International Medical Corps focused on its efforts to provide relief on remote Philippine islands.

On their websites, both organizations dedicated homepage carousel slides to the situation in the Philippines. Half of available slides were used to promote Philippines fundraising, featuring media coverage of their work on the ground and providing specific details of the organization’s humanitarian response. Special donation pages were built to accept donations, featuring pointed messaging about work being done on the ground.

On social media, both organizations presented timely and frequent updates from the field along with numerous photos, interspersed with fundraising appeals. The photos were heartbreaking and provided an invaluable channel to keep supporters informed and engaged with new developments.

As the year-end fundraising season is now in high gear through December 31, both organizations have implemented strategies to encourage donors that gave during the Typhoon Haiyan relief emergency to also make an additional gift at year-end. New and returning donors that give during emergencies are always deeply appreciated by charitable organizations, and the challenge is keeping them engaged year-round with the important work of the organization.

mstein-photo-thumbnailMichael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: michael@donordigital.com.

Laura Domingo and Nick Garcia contributed to this article.

2013 Marketing Awards for eXcellence & Innovation

Wednesday night (July 31, 2013) at the annual Direct Marketing Association of Washington conference, Mal Warwick | Donordigital and our clients were recognized for our marketing and fundraising excellence.  Together we walked away with a five awards.  We won awards in the acquisition, renewal, special appeal, and telephone fundraising categories!

We are honored to share these awards with the Human Rights Campaign, PETA, Ocean Conservancy, Brady Campaign, and Project Bread.  For these current and past clients we received the following honors:

Human Rights Campaign – Nonprofit Renewal – HRC Renewal Zero – Silver
PETA – Nonprofit Acquisition – PETA Postcard Acquisition – Silver
Ocean Conservancy – Nonprofit Special Appeal – Guardians Year End – Bronze
Brady Campaign – Nonprofit Appeal TM – TM Conversion Campaign – Silver
Project Bread –  Nonprofit Special Appeal – Thanksgiving Appeal – Bronze

Established in 1979, the MAXI (Marketing Award for eXcellence & Innovation) Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six criteria: results, strategy, copy, design/format, production, and innovation.

Congratulations to everyone for this well deserved recognition and great results!

Dan Doyle is the President and CEO of Mal Warwick | Donordigital