Client Highlight: Mercy for Animals

A team of Mercy for Animals undercover investigators is exposing the cruel and secretive factory farm and slaughterhouse industries. Last year, through the use of undercover investigations and hard-hitting advocacy work, abusers were brought to justice and major corporations like Walmart and McDonald’s were convinced to introduce sweeping animal welfare policies.

Mal Warwick | Donordigital is working with Mercy For Animals to create its direct mail program and expand online fundraising. MFA just experienced the most successful year-end fundraising season in its 16-year history, with an increase in number of gifts, response rate, and total revenue.

We worked with Mercy For Animals to brand its sustainer program “Investigation Allies” and create a series of appeals inviting supporters and advocates to become monthly donors. We also helped introduce a tracked welcome series promoting monthly giving to new advocates and supporters.

The organization now has over 1,000 sustainers, helping to fund its core programs month after month. Many sustainers made additional gifts this December thanks to targeted appeals.

Read more about MFA’s undercover investigations >>

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