quix·ot·ic/kwikˈsätik/
Adjective:
Exceedingly idealistic; unrealistic and impractical: “a vast and quixotic project”.

One of the first bit or research from the Haiti text success was that over 90% of these donors had never given to charity before.

It was that “idealistic & impractical” technology that led themto give in the first place, these were not people who would have given $60 had they seen an on-line CTA first.

This is nothing more than a reg flag that as yet,the vast bulk of those org’s using text donations have not thought long & hard about how best to delight those who support their work via text.

“which is that mobile giving is not a reliable ongoing fundraising source,”

Yep,they said the same about the internet too.

Don’t blame the message technology, blame the messenger!

I agree that striving to create the appropriate “message cadence, content and channel mix” may be the key to future success for nonprofits, and that “multi-channel thinking” needs to anchor how nonprofits approach these evolving mediums.

I am however stating that a multi-channel approach is important and that multi-channel should now encompass newer media like social; and that groups need to be thoughtful about message cadence, content and channel mix. As more channels have been added and nonprofits are trying to rise above the fray of messages that constituents are exposed to, it is easy to over-message or fatigue constituents. I believe that organizations have an opportunity to architect different treatment strategies appropriate for different audience segments, and for some of those segments, communication frequencies may skew to lower frequencies or more or less email communications.