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“Optimizing Facebook Display Advertising Results Through Audience Testing”

Are you looking to jumpstart your next social media campaign? With social media a frequent and growing core component of major nonprofit campaigns, you need to be prepared to jumpstart the conversation online and drive engagement for your cause. All while maximizing sparse budgets!

One method is using Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission right from their computer.

Learn more about how the National Parkinson Foundation got the conversation started online and spoke to those they most wanted to engage by targeting the right Facebook groups with the right message.