How 5 nonprofits are innovating with mobile

Holly Ross, the executive director of the Nonprofit Technology Enterprise Network, has an excellent article on Mashable that looks at how five nonprofits are using mobile to educate, activate, and engage audiences.

  • In New York City, public radio station WNYC partnered with The New York Times to ask their listeners and reader to text BIRD to 30644 to share their favorite bird-watching spots.  The results are compiled in an online map.
  • The California Teacher’s Association uses mobile to text their supporters to keep them informed about developments in their effort to preserve teaching jobs and restore other education funding.  Supporters can be automatically connected to their state legislator via a phone call.
  • The Alliance for Climate Education uses mobile to engage with youth when they’re doing presentations at schools.  Kids are asked to take out their mobile phones during school assemblies and text in a pledge.
  • Planned Parenthood Federation of America offers a texting service to make it easier for teens to get info about delaying sex, birth control, STD prevention and treatment, emergency contraception, pregnancy testing and abortion.
  • The Marine Mammal Center offers free sea lion ring tones to visitors at Pier 39 in San Francisco.

Read the full article and see screenshots on Mashable

Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: or phone (510) 473-0364.

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