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23% increase in online giving, says Blackbaud
Blackbaud’s new Index of Online Giving reports that online revenue increased by 23 percent for the three months ending May 2010 as compared to the same period in 2009, with large organizations showing an even larger increase, 28%.
Donordigital’s Nick Allen provided guest analysis of the Index in a report that accompanied the release: “The 23 percent increase, along with additional new data showing that retention of online-acquired donors is almost as good as for mail-acquired donors, provides some good news in a generally dismal fundraising time.”
The data shows how important it is for nonprofits to invest in building their online fundraising program because it can grow much faster than their mail/phone program, even in a poor economy, Nick said. Nonprofits’ online programs acquire higher value donors, attract younger donors, and bring in acquisition gifts that are typically twice as high or more than mail gifts, with a higher lifetime value too.
Post your photo on CARE’s Wall of Mothers
Thousands of CARE supporters posted photos of their mothers and made gifts in their honor to help CARE work with mothers and families around the world. Then they sent Mom an e-card showing her Wall of Mothers photo. In the developing world, every minute, a mother dies from complications during pregnancy or childbirth. CARE's programs reduce maternal mortality by improving access to quality health care during pregnancy and providing safe delivery services and post-partum care for millions of women. www.wallofmothers.org
“Do I Look Illegal” takes on Arizona
Aren’t we all illegal somewhere? After Arizona passed a radical new anti-immigrant law, Donordigital staffers created the DoILookIllegal.com Web campaign. Please join in: Add a Mexican lucha libre mask to your photo, post it on your Facebook profile, Tweet it, share it with your friends, order a t-shirt.
Welcome new staff
Veteran online marketer Michael Stein has joined Donordigital as a Senior Account Executive. Michael, who has collaborated with Donordigital and Mal Warwick Associates since he helped write the first book on online fundraising in 1996, has developed online campaigns for the Clinton Foundation, Planned Parenthood Federation of America, United Nations World Food Program, the James Irvine Foundation, and the Appalachian Mountain Club. At Donordigital, he’s spearheading our work with Habitat for Humanity International, CARE and Catholic Relief Services.
Online Organizer Matt Fender, most recently a Community Educator and Regional Organizer for Lambda Legal Defense & Education Fund and One Iowa, specializes in developing social media projects for Donordigital clients.
Donordigital’s great clients include Habitat for Humanity International, CARE, AmeriCares, Catholic Relief Services, PETA (People for the Ethical Treatment of Animals), National Public Radio, the U.S. Fund for UNICEF, Smithsonian National Museum of African American History and Culture, Appalachian Mountain Club, The Fistula Foundation, and Corporate Accountability International.