«Donordigital has helped us create and execute a strategic, creative, and aggressive online program. The results in just one year: from 200,000 e-mail addresses to 600,000, and millions of dollars in the bank to help us protect animals.»
Geoff Handy, Director, eCommunity
The Humane Society of the United States
Advocacy
At Donordigital, we realize that there are reasons for involving your supporters in online advocacy. On the one hand, when strategically designed, online advocacy campaigns can help advance your organization's mission. In 2007, we designed an online campaign to ask CARE supporters to demand that pharmaceutical company Novartis drop a lawsuit that would have dramatically reduced the availability of low-cost medicines in the developing world. Over 15,000 supporters e-mailed letters of protest — and Novartis ultimately dropped its case.
The other obvious benefit to online advocacy campaigns is list-growth. People are much more likely to forward advocacy emails to their friends, and advocacy alerts can be highly successful at delivering names from online advertising buys. We help your organization reap both of these benefits when we design and launch your advocacy campaigns.