«Our long-standing work with Donordigital has helped us build a huge e-mail list of supporters who take action and have donated millions of dollars online to make our work possible.»
Jennifer Donahue, Deputy Director of Development, Membership
NARAL Pro-Choice America
Marketing and advertising
We can help you get your message out to your donors, supporters, volunteers, the media, and the broad public.
When the American Lung Association wanted to encourage Americans - especially those with asthma - to get flu shots, they asked us to promote the shots online at the same time they were running a major earned media campaign. We identified a company that was building a database of locations for free or low-cost flu shots and created the American Lung Association's "Flu Shot Locator." Users could enter their zip codes in a banner ad, a Web page, or an e-mail message and find the nearest flu shot locations. We persuaded AOL, MSN, and other major Internet properties to provide millions of dollars worth of donated advertising and editorial space to promote the Flu Shot Locator. More than 240,000 people checked it over a one month period.
For online marketing campaigns, we develop marketing and outreach strategies and detailed marketing plans. We develop campaign mini-sites, Web pages, games and quizzes and other viral marketing tools, and e-mails. We have developed dozens of Flash movies to spread the word, as well as quizzes and games that have been passed on to millions of people. We seek to persuade other organizations to send "chaperoned" e-mails with your message to their lists, and we work with bloggers to create buzz.
We also use search engine keyword marketing, paid banner ads, blog advertising, and pay-per-name programs to gather petition signatures and grow lists. We provide detailed campaign tracking and analysis to guide the campaign as it progresses and for use in your next campaign.