Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans. Each new fan helps NPF give away an Aware in Care kit to people living with Parkinson’s. The kit features tools and information to share with hospital staff during a planned or emergency hospital stay.
Through a combination of organic and paid efforts on Facebook, National Parkinson Foundation reached a social media milestone – 10,000 Facebook supporters! To optimize the paid efforts, Donordigital tested ad creative and audiences to identify the strongest messages and most receptive audiences.
NPF is passionate about expanding their work on social media, and this celebratory picture proves it. Kudos to NPF for sharing this celebration picture with their 12,278 (and counting) Facebook fans. To support NPF’s great work and help them give away an Aware in Care kit, click here.