For our client CARE, we crafted visually engaging appeals to encourage year-end giving, building on their core themes and tied to a match opportunity.
For our client PETA, we created a gift catalog campaign to raise money at year-end.
For our client Catholic Relief Services, we created a four-part email appeal campaign tied into the soccer World Cup in South Africa.
In our fundraising work with clients such as Habitat for Humanity International and CARE, we develop an annual calendar of fundraising opportunities and plan to use the Web, email, Facebook, Twitter, as well as partnership opportunities with other NGOs, major Internet players such as Google and eBay, and corporate sponsors. We also make plans for emergencies and opportunities that may arise –and that sometimes should displace previous plans.