Our Services

Raise money online

Raising money for our clients is our core expertise, whether it’s at year-end, after a disaster, or the daily perspiration (and inspiration) that’s essential to online fundraising success. We’ve refined the art and science of the online ask, using a combination of email appeals, homepage promotions, optimized donation pages, remarketing, Google Grants, Facebook appeals, peer-to-peer campaigns, and more. Read more…

Build your email list

Growing an organization’s email list of prospects, activists, and donors is key to online success. We develop integrated strategies to grow email lists, create advocacy petitions, arrange list swaps with simpatico organizations, run paid list acquisition campaigns, and append direct mail and event lists. Read more…

Search marketing and other advertising to enhance campaigns

Our advertising team supports many of our client projects, helping to drive website traffic, publicize online appeals, and acquire email names. We work with a wide variety of ad platforms including search – Google AdWords, Google Content Network, Yahoo!, Bing – as well as Change.org, Care2, Alternet, Mother Jones, and Atlantic Monthly. Read more…

Deliver integrated fundraising

We know how to integrate direct mail, telemarketing, DRTV, face to face, and online fundraising to maximize donor response. Because Donordigital’s partner company is a direct mail firm, Mal Warwick Associates, we walk the talk every day for our clients and bring industry-leading strategies that yield results. Read more…

Deploy campaign websites

Online campaigns need to capture both the eye and the imagination of supporters and donors and encourage viral marketing. We bring strategy, design and tech together to create eye-popping campaign websites that integrate powerful messaging, video, social media, advocacy, and fundraising. Read more…

Make social media and mobile pay

Facebook, Twitter, YouTube, Foursquare, and whatever comes next are huge opportunities for engaging and educating donors and constituents. We develop strategies, create promotions and contests, craft messaging plans, and measure the impact of social media. Our goal: Figuring out how to make social media and mobile – which will be the killer donation app in a few years – work for donor retention and acquisition. Read more…

Optimize, test and analyze

Almost everything online can be tested, from subject lines to gift strings. And almost everything can be improved. So testing and optimization are a core part of our work, whether it’s optimizing donation pages, increasing average gifts, or boosting click-throughs in emails. We love to dig into Google Analytics and SiteCatalyst, as well as the data provided by Convio, Blackbaud, Salsa, and others to understand and report on what’s working, what’s not, and what to do next. Read more…