While some donors prefer online and some prefer mail, we work to let donors choose their channels, knowing that even if they never give online, emails can help persuade them to send in their checks or respond on the phone. Our work over the last fours year in facilitating the Target Analytics Internet Benchmarketing Program has given us insight into the ways donors choose which channels to respond in, and which techniques can help maximize donor value across channels.
More on integrated fundraising from our blog
- Five challenges to effective integrated marketing for nonprofits
- 2013 Marketing Awards for eXcellence & Innovation
- Facebook rolling out changes to its Advertising services
- Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators
- Join Donordigital's session at 8th Annual Bridge Conference