
We built an online gift catalog for Catholic Relief Services that supported a print catalog that was mailed to donors.

We create email appeals that match the copy and design of direct mail to reinforce the message online and encourage donors to give again, in the mail or online.
While some donors prefer online and some prefer mail, we work to let donors choose their channels, knowing that even if they never give online, emails can help persuade them to send in their checks or respond on the phone. Our work over the last fours year in facilitating the Target Analytics Internet Benchmarketing Program has given us insight into the ways donors choose which channels to respond in, and which techniques can help maximize donor value across channels.