Causes announces new Tab feature for Facebook

Causes has announced the launch of its improved Facebook fanpage integration. With this development, nonprofits can now easily add a Causes tab to their Facebook Page.

This is good news for nonprofits that are still trying to make the most out of Causes as part of their social media strategy.

Causes is important to how nonprofits use social media, particularly Facebook, because it offers a way to collect payments from supporters and donors via Facebook, and it offers some good viral marketing tools like the popular Birthday Fundraising Appeals.

According to Causes, more than 700 nonprofits adopted the new tab in the first week after it launched. You’re next.

The Causes blog has step-by-step instructions for adding the tab and customizing it.

Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: or phone (510) 473-0364.