Donordigital has been thrilled to work with Children’s Hospital Oakland and the Children’s Hospital & Research Center Foundation during the past six months on a number of online projects, including improving the organization’s donation forms, email templates, and email signup experience, as well as integrating its online and offline communications.
Our first project with Children’s Hospital Oakland was to create mobile-optimized email templates in Convio for email appeals and e-newsletters, thus assuring the best possible reader and donor experience. We streamlined the design with a focus on call-to-action, images of kids, and organizational branding. We determined the best design based on organizational needs, and ensured those could be delivered in a mobile-friendly format.
Here’s how they went from a non-mobile-friendly e-newsletter format to a mobile-friendly format (click to enlarge either screenshot):
And here’s how they went from a non-mobile-friendly email appeal format to a mobile-friendly format (click to enlarge either screenshot):
Children’s Hospital Oakland is now employing these new mobile-friendly templates for their year-end fundraising campaign.