Children’s Hospital Oakland goes mobile-friendly

Donordigital has been thrilled to work with Children’s Hospital Oakland and the Children’s Hospital & Research Center Foundation during the past six months on a number of online projects, including improving the organization’s donation forms, email templates, and email signup experience, as well as integrating its online and offline communications.

Our first project with Children’s Hospital Oakland was to create mobile-optimized email templates in Convio for email appeals and e-newsletters, thus assuring the best possible reader and donor experience.  We streamlined the design with a focus on call-to-action, images of kids, and organizational branding.  We determined the best design based on organizational needs, and ensured those could be delivered in a mobile-friendly format.

Here’s how they went from a non-mobile-friendly e-newsletter format to a mobile-friendly format (click to enlarge either screenshot):

old-enews    new-enews

And here’s how they went from a non-mobile-friendly email appeal format to a mobile-friendly format  (click to enlarge either screenshot):

old-eappeal     new-eappeal

Children’s Hospital Oakland is now employing these new mobile-friendly templates for their year-end fundraising campaign.

Please sign up for Children’s Oakland’s e-mail list today and see them for yourself!

WendyPhotoWendy Marinaccio Husman is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company.