The No Kid Hungry Starts with Breakfast Campaign reminded us all 21 million kids in the US receive free or reduced-price school lunch, but only half of those kids get school breakfast, even though they are eligible. School breakfast provides significant immediate and long-term impact on children in need: for example, kids who eat school breakfast miss less school and do better in math, and they earn $10,000 more annually as adults.
Through a unique crowdsourcing tool, the campaign gathered data about schools throughout the country serving school breakfast, inviting local residents to call their school to ask three questions, and then input the information online.
Donordigital developed a Web page to allow visitors to download and share the infographic, which included an integrated donation widget to easily accept online gifts.
Wendy Marinaccio is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: email@example.com