BOOK: How to Write Successful Fundraising Appeals, Third Edition

How to Write Successful Fundraising Appeals, Third Edition
By Mal Warwick, with Eric Overman
Published by Jossey-Bass (2013)

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More…

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Available for purchase on and other retailers.

Mal Warwick’s How to Write Successful Fundraising Appeals, Third Edition coming soon

There’s a completely revised Third Edition of Mal Warwick’s best-selling book How to Write Successful Fundraising Appeals coming soon from publisher Wiley. Every fundraiser who deals with individual donors needs a copy of this essential book.

How to Write Successful Fundraising Appeals is in use as a textbook in college and graduate courses in fundraising and is used as a training tool in many nonprofit organizations and fundraising agencies. This Third Edition is completed revised and updated to equip you with the tools you need to flourish today in the 21st-century fundraising environment. Mal has even the book a newer title to reflect the new integrated fundraising reality.

Wiley is offering an exclusive 30%-off pre-publication discount if you order by June 17, using promotion code “WARW3” at checkout.

Click here to order your copy