Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

ntc-logoWe’re excited to be returning to the Nonprofit Technology Conference (NTC), organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Mal Warwick | Donordigital staff are participating in five different sessions:

photo-thumbnail-mwosiVice President Mwosi Swenson will be speaking at:
DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns
Thursday, March 13, 10:30 am – 12:00 pm

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you’ll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns
Thursday, March 13, 10:30am – 12:00pm

This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what’s new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

photo-thumbnail-mattSenior Account Executive Matt Burghdoff will be speaking at:
Online Testing – Practical Insights & Lessons Learned
Friday, March 14, 10:30am – 12:00pm

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test. In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn’t working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts. What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

photo-thumbnail-anthonySenior Web Designer Anthony Blair-Borders will be speaking at:
Start at the Start: Using Storyboards, Wireframes, and Mood Boards
Friday, March 14, 1:30pm – 3:00pm

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

photo-thumbnail-wendySenior Account Executive Wendy Marinaccio Husman will be speaking at:
Digital Marketing That Gets Results: 30 Ideas You Can Use Monday Morning
Saturday, March 15, 1:30 pm – 3:30 pm

Learn more about trends and opportunities around social media tools and digital marketing big ideas. Join our experts and learn about tools that exemplify the latest innovations that get results first thing Monday morning. This session is for audiences of all types who want to gear up their digital marketing plans with Big Ideas. Attendees will walk away with: 1) Up to 30 ideas that you can use out of the box; 2) A look at Facebook, LinkedIn, and Twitter and how you can ramp up those channels; 3) and a plan that will help guide your digital marketing strategy.

Vote for our sessions at the 2014 Nonprofit Tech Conference

Donordigital is excited to have put forward ten session proposals for the 2014 Nonprofit Technology Conference taking place in Washington, DC, March 13-15.

We invite your support for our proposed sessions by casting your vote on the Nonprofit Technology Network website:

Where Do I Start? Hands On Tips & Tools to Jumpstart Your Multichannel Fundraising Program
http://www.nten.org/ntc-session/15407

Start at the Start: Using Storyboards, Wireframes, and Mood Boards
How to properly start an online design project.
http://www.nten.org/ntc-session/15120

Transform Blackbaud/Convio Modules to Present a More Dynamic User Experience
http://www.nten.org/ntc-session/15254

Be the Star of Any Screen: Design and Implementation in the Mobile Age
http://www.nten.org/ntc-session/15255

50 Live Online Tests
Where you should begin a testing program, and how to invest limited resources in the most valuable tests.
http://www.nten.org/ntc-session/15132

Become a Jedi Master of Persuasion – and get better conversion rates on your donation pages
Persuading a visitor on your donation page to complete the form and click the donate button is a top objective for any online program.
http://www.nten.org/ntc-session/15337

A Gift a Month, That’s All We Ask – Building and Sustaining A Monthly Giving Program
An interactive case study of the No Kid Hungry monthly giving program, The Hunger Core.
http://www.nten.org/ntc-session/15308

Peer-to-Peer Perfection – Taking your tools to the next level
Peer-to-peer fundraising is a rising star in the online fundraiser’s toolkit, and research is showing that it is delivering very strong fundraising results as donors get friends and family involved in their campaigns.
http://www.nten.org/ntc-session/15131

Managing the Changing Landscape of Facebook Marketing
http://www.nten.org/ntc-session/15307

Turning Slacktivism into Activism: ROI of Online List Building
http://www.nten.org/ntc-session/15336
Hear from a number of nonprofits about their experience building a program to convert constituents acquired from list building efforts to ongoing advocates and donors.

Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: michael@donordigital.com or phone (510) 473-0364.

Convio Quiz Cookie Recipe

Yum, it's a cookie

With some creativity and the use of standard front-end code, a bland online survey can be sweetened and transformed into an engaging, interactive, and shareable quiz that keeps advocates energized around a cause.

Our client Share Our Strength engages constituents online using Convio fundraising software in service of their mission to end childhood hunger in America.

Convio has a handy set of tools and can wrangle lots of data in meaningful ways on the backend, but creating a default survey experience for constituents can leave nonprofit advocates and donors hungry for a little bit more. We at Donordigital worked with Share Our Strength to create a quiz experience that would offer all the bells and whistles to deeply engage people with Share Our Strength’s mission.

When Share Our Strength released It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for and Cook Healthy Meals, we worked together to create this short “Cooking Matters” quiz with the goal of increasing mission awareness and promoting the report.

During the implementation for this quiz, which is a survey that is built on top of the Convio platform, we encountered several desired features that we couldn’t quite make happen with the features in Convio. One example is the lack of a straightforward way to score the quiz in order to give the constituent immediate feedback.

So we turned to a more front-end approach and created a few cookies on the quiz page, in order to read those cookies and do more fun stuff with them on the thank you page. Then, on the survey thank-you page, we were able to score the quiz, highlight the answers, create some dynamic sharing features, and, generally, sweeten up the user experience.

Here is a quick cookie recipe, if you’d like to try this yourself at home:

Convio Quiz Cookie Recipe:

  • Include a javascript function to createCookie() on the quiz page (this is the best resource I’ve found to date on implementing cookies).
  • Call the createCookie() function to set a cookie when a quiz answer is selected. It looks kind of like this on a survey question in Convio:
  • Include a javascript function to readCookie() on the thank you page of the quiz.
  • Define some variables on the thank you page and read the cookies. That looks like this:
  • Use the javascript variables to add up scores, display answers, create dynamic share descriptions, etc.
  • To view the code (you can—since it’s front-end code), take the quiz and see what’s happening when you view > source in any web browser.
  • Enjoy!

Jesse Kelsey is a Web Developer at Donordigital, and will be speaking at NTEN’s upcoming (April 2013) Nonprofit Technology Conference in Minneapolis, MN. Look for his session, called “C is for Cookie: Convio Platform Townhall.”