Join us at #16NTC for two great sessions & a party!

The Nonprofit Technology Conference is heading to San Jose, California, this year, and our team will be there to share, learn, mingle and party.

Our team will be presenting at two sessions:

Is That Your Donor? Or Mine? Measuring Performance in a Multichannel Environment
Friday, March 25
10:30 am — 12:00 pm
Room 210F

Join Mal Warwick | Donordigital President & CEO Mwosi Swenson, Director of Analytics Peter Schoewe, and Steve Kehrli, Development Director at People for the Ethical Treatment of Animals, as they discuss the challenges of monitoring channel and cross-channel performance.  In this hands-on session, we’ll will review guidelines, benchmarks, and actual reports for monitoring overall program success, and share some real-life examples from PETA’s multifaceted direct response program.  More Info >>

Use the News: How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission
Friday, March 25
1:30 pm – 3:00 pm
Room 210E

Join Mal Warwick | Donordigital Senior Account Executive Wendy Husman and Whitney Broadwell, Senior Resource Development Officer at International Medical Corps, as they discuss how harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. In this hands-on session, you’ll learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events into more supporters for your organization.  More Info >>

Do You Know the Way to San Jose?
Thursday, March 24
8:00 pm — 11:00 pm
Mezcal Mexican Restaurant and Bar
25 W. San Fernando, San Jose

We may not have the likes of Dionne Warwick to show us the way to San Jose, but your online roadmap can be found with the talents of the Mal Warwick | Donordigital team from 8pm to 11 at Mezcal. Your NTC Badge gets you a taste of Mezcal’s authentic Oaxacan cuisine and a sip of our signature Mal-garitas. You’ve got lots of friends in San Jose, make sure to stop by and see us!

Donordigital Heads to #15NTC

ntc-logo-1Many of our staff will be traveling to Austin on March 4-6, for this year’s Nonprofit Technology Conference which is organized each year by NTEN, the Nonprofit Technology Network. With over 100 sessions about the latest trends in nonprofit technology, we’re excited to dive into this annual festival of educational experiences, networking, and the legendary parties.

Several of our staff will be participation in breakout sessions:

Wednesday, March 4 at 10:30 am
Play it again, Sam: Monthly Giving Programs for Sustaining Donations ‘As Time Goes By’
Wendy Marinaccio Husman, Senior Account Executive, Donordigital
will be presenting with Jeanne Horne, Senior Manager, Digital Communications, Share Our Strength.
This is a must-attend session to gather ideas for growing your monthly giving program as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.

Friday, March 6 at 10:30 am
What Has Your Donation Page Done for You Lately? Testing, Optimization & Best Practices
With Mwosi Swenson, Vice President, Donordigital
We’ll do a review of the tools, technology and methodology needed for effective testing and then dive into best practices and real testing results – things you’d expect, things that you need to know, and things that surprised us all!

bar96-logoThursday Night Progressive Party: Party Like It’s 1996
And speaking of parties, we’ll be hosting one of the Thursday night Progressive Parties and you’re invited to join us to “Party Like It’s 1996”. In 1996, we literally wrote the book on online fundraising … since then, online engagement has certainly evolved! But, for one night only, join the fundraising team from Donordigital for a ‘90s throwback, from 8pm to midnight at Bar 96 (96 Rainey Street). Come meet, socialize, and reminisce about the founding days of fundraising on the Internet with your fellow NTC techies. Don’t forget your NTC Badge for street tacos and drinks, including a taste of our signature e-Martini. Learn more about the #15NTC Progressive Parties.

Vote for our sessions at the 2014 Nonprofit Tech Conference

Donordigital is excited to have put forward ten session proposals for the 2014 Nonprofit Technology Conference taking place in Washington, DC, March 13-15.

We invite your support for our proposed sessions by casting your vote on the Nonprofit Technology Network website:

Where Do I Start? Hands On Tips & Tools to Jumpstart Your Multichannel Fundraising Program

Start at the Start: Using Storyboards, Wireframes, and Mood Boards
How to properly start an online design project.

Transform Blackbaud/Convio Modules to Present a More Dynamic User Experience

Be the Star of Any Screen: Design and Implementation in the Mobile Age

50 Live Online Tests
Where you should begin a testing program, and how to invest limited resources in the most valuable tests.

Become a Jedi Master of Persuasion – and get better conversion rates on your donation pages
Persuading a visitor on your donation page to complete the form and click the donate button is a top objective for any online program.

A Gift a Month, That’s All We Ask – Building and Sustaining A Monthly Giving Program
An interactive case study of the No Kid Hungry monthly giving program, The Hunger Core.

Peer-to-Peer Perfection – Taking your tools to the next level
Peer-to-peer fundraising is a rising star in the online fundraiser’s toolkit, and research is showing that it is delivering very strong fundraising results as donors get friends and family involved in their campaigns.

Managing the Changing Landscape of Facebook Marketing

Turning Slacktivism into Activism: ROI of Online List Building
Hear from a number of nonprofits about their experience building a program to convert constituents acquired from list building efforts to ongoing advocates and donors.

Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: or phone (510) 473-0364.

Convio Quiz Cookie Recipe

Yum, it's a cookie

With some creativity and the use of standard front-end code, a bland online survey can be sweetened and transformed into an engaging, interactive, and shareable quiz that keeps advocates energized around a cause.

Our client Share Our Strength engages constituents online using Convio fundraising software in service of their mission to end childhood hunger in America.

Convio has a handy set of tools and can wrangle lots of data in meaningful ways on the backend, but creating a default survey experience for constituents can leave nonprofit advocates and donors hungry for a little bit more. We at Donordigital worked with Share Our Strength to create a quiz experience that would offer all the bells and whistles to deeply engage people with Share Our Strength’s mission.

When Share Our Strength released It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for and Cook Healthy Meals, we worked together to create this short “Cooking Matters” quiz with the goal of increasing mission awareness and promoting the report.

During the implementation for this quiz, which is a survey that is built on top of the Convio platform, we encountered several desired features that we couldn’t quite make happen with the features in Convio. One example is the lack of a straightforward way to score the quiz in order to give the constituent immediate feedback.

So we turned to a more front-end approach and created a few cookies on the quiz page, in order to read those cookies and do more fun stuff with them on the thank you page. Then, on the survey thank-you page, we were able to score the quiz, highlight the answers, create some dynamic sharing features, and, generally, sweeten up the user experience.

Here is a quick cookie recipe, if you’d like to try this yourself at home:

Convio Quiz Cookie Recipe:

  • Include a javascript function to createCookie() on the quiz page (this is the best resource I’ve found to date on implementing cookies).
  • Call the createCookie() function to set a cookie when a quiz answer is selected. It looks kind of like this on a survey question in Convio:
  • Include a javascript function to readCookie() on the thank you page of the quiz.
  • Define some variables on the thank you page and read the cookies. That looks like this:
  • Use the javascript variables to add up scores, display answers, create dynamic share descriptions, etc.
  • To view the code (you can—since it’s front-end code), take the quiz and see what’s happening when you view > source in any web browser.
  • Enjoy!

Jesse Kelsey is a Web Developer at Donordigital, and will be speaking at NTEN’s upcoming (April 2013) Nonprofit Technology Conference in Minneapolis, MN. Look for his session, called “C is for Cookie: Convio Platform Townhall.”

How 5 nonprofits are innovating with mobile

Holly Ross, the executive director of the Nonprofit Technology Enterprise Network, has an excellent article on Mashable that looks at how five nonprofits are using mobile to educate, activate, and engage audiences.

  • In New York City, public radio station WNYC partnered with The New York Times to ask their listeners and reader to text BIRD to 30644 to share their favorite bird-watching spots.  The results are compiled in an online map.
  • The California Teacher’s Association uses mobile to text their supporters to keep them informed about developments in their effort to preserve teaching jobs and restore other education funding.  Supporters can be automatically connected to their state legislator via a phone call.
  • The Alliance for Climate Education uses mobile to engage with youth when they’re doing presentations at schools.  Kids are asked to take out their mobile phones during school assemblies and text in a pledge.
  • Planned Parenthood Federation of America offers a texting service to make it easier for teens to get info about delaying sex, birth control, STD prevention and treatment, emergency contraception, pregnancy testing and abortion.
  • The Marine Mammal Center offers free sea lion ring tones to visitors at Pier 39 in San Francisco.

Read the full article and see screenshots on Mashable

Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: or phone (510) 473-0364.