This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world.
They examined the success of 83,866 participants in a variety of fundraising campaigns to help answer the question of what impact the use of mobile technology has on peer-to-peer fundraising campaigns. Peer-to-peer are campaigns where one fundraiser reaches out to friends, family, co-workers and neighbors to raise money for a cause that is meaningful to them.
There’s a good deal of evidence piling up that peer-to-peer fundraising campaigns on behalf of a charity are becoming as effective as regular appeals coming directly from a charity. And this report suggests that the use of mobile devices is having a positive impact on the success of peer-to-peer fundraising campaigns.
Clearly donors are inspired to donate to a campaign when asked by someone they trust. And the pervasive use of mobile devices such as smartphones and tablets increases the fundraising response rate within that circle of trust.
The Artez Interactive report discovered:
- 15% of traffic to fundraising and donation pages comes from mobile devices like smartphones and tablets.
- 23% of participants in peer-driven events and campaigns choose to use mobile technology to help them fundraise for good causes.
- Participants who use mobile technology to fundraise in a campaign raise up to 2.95x more than those who do not.
- The percentage of donations made on mobile web browsers has grown 205% in the last 12 months!
- Event participants using iPhones raise just slightly more than participants on Android devices.
Michael Stein is a Senior Account Executive at Donordigital, the online fundraising, marketing, and advertising company. Contact: firstname.lastname@example.org or phone (510) 473-0364.