Author’s Note: this post is part one in a two-part series, adapted from a session by Jesse Kelsey (Donordigital) and Jason Wilson (Share Our Strength), first presented at the 2013 Nonprofit Technology Conference in Minneapolis, Minnesota. We explored unconventional solutions to work with, and around, a familiar platform, Convio (a.k.a. Blackbaud’s Luminate product).
I’ll explore two of these examples, in depth, during this short series, by highlighting some front-end coding tricks.
PART ONE: Cooking Matters Quiz
Our main goal for this quiz was to drive awareness to a study called It’s Dinnertime that Share Our Strength conducted about how low-income families plan, cook, and shop for healthy meals. The full report can be found at nokidhungry.org/itsdinnertime. The report included the full study, press events, and an infographic in addition to the quiz.
This is the “recipe” that we used as a guide for the quiz, which is a standard Convio survey with some front-end bells and whistles:
- Turn a Convio survey into a quiz
- Give feedback to users on quiz score
- Make dynamic score sharing possible
- Implement a more visually engaging design
Some of the secret ingredients used in this recipe:
- HTML Captions in the Convio survey
In essence, we combined the recipe and ingredients above in order to make the Convio survey more visually engaging, and to make the survey-turned-quiz into a more interactive experience, such that visitors could take the quiz and be provided with a score, as well as dynamic sharing tools to help increase awareness around the It’s Dinnertime study.
In the end, Share Our Strength attracted 1,138 new advocates to the cause through the quiz alone, and through a small Facebook ad campaign, had over 11 million impressions and just shy of 3,000 clicks (2,860). The quiz was a key engagement factor that helped people not only understand the content of the report without having to read it, but also gave us a way to capture more names of individuals interested in cooking skills education — a core component of Share Our Strength work.
In part two, I’ll cover one more in-depth example, which was a dynamic Twitter landing page, called “Hunger Knows No Party,” and built into the Convio Pagebuilder module.
Download the full presentation slides here, from C is for Cookie: Convio Platform Townhall, a presentation from the 2013 Nonprofit Technology Conference.
Bonus: view, dissect, and use a simple, cookied quiz recipe here.