UPDATE on July 18: Read Wendy’s latest article – Three online strategies to improve a monthly donor sustainer program
Keeping tabs on upcoming email communications and segmented audiences can be difficult. Donordigital uses a simple spreadsheet to help clients plan their messaging and track which audiences are receiving each email.
We invite you to download this sample email communications calendar to use as a template for your own planning. Use our calendar to help ensure you’re on top of your messaging. It’s also a useful tool to visualize the message stream each of your key audiences is receiving, particularly your monthly donors, major donors, integrated groups of constituents who are receiving messaging in other channels, and VIPs (board members, corporate sponsors, or whoever is a VIP for your organization). Often these groups are receiving too much or too little messaging.
We hope this tool is helpful for you. You can download it by clicking here: Sample Email Communications Calendar
P.S. Come back next week for an overview of my 2014 Bridge Conference session on monthly giving with Jeanne Horne of Share Our Strength. The slide deck for Play it again, Sam: Monthly giving programs for sustaining donations ‘As Time Goes By’ is available on Slideshare.